Get crystal clear on the customer that matters most.

A 2-week working sprint to clarify your perfect customer, what they’re really buying, and your unique way of delivering it—so marketing, sales, and product all click into place.

Strategic Clarity Sprint
12 week engagement, meeting every week
Starting at
$9,995 /project
Completed and finalized Strategic Clarity Canvas
Engaging and fun team workshops
Access to an expert Fractional Partner who guides and supports
Custom additional Financial Canvas to outline numbers & stats
Complete clarity to move your business forward
Schedule a free Strategy Call
Schedule a free Clarity Call
Problem
Solution
Benefits
The Tool
Process
Price
Get Started
Problem

Why it feels like nothing’s clicking

When companies don’t have a clear, shared answer to who they’re for, what those people truly want, and why they’re the one to deliver it — this is what starts to happen:

Ads stop working — CAC creeps up, quality drops

Sales feels scattered — no clear story, wrong-fit leads, ghosting

Team isn’t aligned — different views on the customer or what matters

Positioning feels generic — and competitors sound the same

Product roadmap gets noisy — too many requests, not enough clarity

Marketing stalls — content sounds smart, but doesn’t convert

The REAL Problem

You don’t know the answer to these questions

Most businesses can’t confidently answer:

“Who’s your perfect customer?”

The one that keep buying, is profitable and you can actually grow your

“What are they really trying to get from you?”

(What they want from your product/service — not just features)

“What’s your special way of helping them get it?”

(Why you’re the only logical choice — your differentiation)

Until these are clear, everything downstream stays fuzzy — from product to pitch.

Solution

Book a 2-week Perfect Customer sprint

We run a short, hands-on sprint with your leadership team to get clarity on the three most important questions in your business. No guessing, no abstract exercises — just real work that gets everyone aligned fast.

We lead two live working sessions (90 minutes each, over two weeks) to walk through each part of the process — mapping your best-fit customer, their true goals, and your unique way of delivering on them.

We bring the tools — frameworks, surveys, and templates — so you don’t start from scratch.

We do the heavy lifting — reviewing inputs, distilling insights, and helping you write clear answers your team can actually use.

We leave you with a completed strategic doc — your Strategic Clarity Canvas — that acts as your North Star for messaging, positioning, and growth decisions.

What happens when everything clicks

With the Strategic Clarity Canvas, every department gets clear direction, reducing confusion and wasted effort. When everyone knows exactly what to do, your business runs like a well-oiled machine.

Schedule a free Clarity Call

Effective Marketing

Know exactly who to target and how to reach them, so your campaigns hit the mark every time.

Convert More Sales

Focus on the right leads and close deals faster by knowing exactly what customers want.

Streamline Operations

Streamline processes to run more efficiently, saving time and reducing mistakes.

Control Finances

Gain full visibility into the numbers, so you can confidently make decisions that grow profit.

HOW DOES IT WORK

We get 100% clear on your Growth Strategy

A focused 2-week sprint to get strategic clarity on your perfect customer.

Your Fractional Partner

Yarin is our in-house lead Profit Architect. He is a serial entrepreneur, former Entrepreneur in Residence at a VC, and a top MBA. By day he is the founding partner at Fractional Partners and by night is a business mentor at University of Chicago.

12-Week sprint

Before we begin

Prep

You’ll get simple pre-work and a ready-to-send customer survey template.

Define who and what

Session 1

We’ll clarify your perfect customer and what they truly want to get from you.

Gather data

Async Work

We’ll review your customer survey results and fine-tune your answers before Session 2.

Sharpen your positioning

Session 2

We’ll shape a clear, compelling explanation of your unique way of helping them.

THE OUTPUT

Your strategy, on one page

Everything in the sprint feeds into the Strategic Clarity Canvas — a simple, visual summary of the core business choices you’ve made.

Week 1: Big Picture

We’ll kick things off by aligning on your mission and big goals, getting everyone energized and ready to dive in.

Week 4: Ideal Customer

We’ll define exactly who your ideal customer is, giving them clear traits so you can easily spot and focus on them.

Week 5: Customer (#2)

We’ll dive deep into your ideal customer’s fears and desires, so you can create products they need and make it easier to connect and sell to them.

Week 7: Value Proposition

We’ll pull everything together to craft a unique value proposition that defines who you serve, what you do best, and what sets you apart in the marketplace.

Designed for emerging brands

Who are:

Wanting to improve their overall strategy and profitability

Generating $500k-20m in yearly revenue, +2 full time employees

Biased towards action and open to change

Working with multiple clients or products (have volume)

Testimonials

Working with Yarin has brought our business perspective to a much higher level. We’ve experienced a huge upswing in organization, automation, leadership ability, strategy and more. His clarity and ability to ask the questions that get to the real issue is amazing.

Working with Yarin has brought our business perspective to a much higher level.

His clarity and ability to ask the questions that get to the real issue is amazing.

We’ve experienced a huge upswing in organization, automation, leadership ability, strategy and more.

His depth of knowledge and understanding of our company was impressive -- he is truly invested, and put in the effort to understand how my company really worked.

Learning how to better lead and run our fledgling company from Yarin has been priceless.

We highly recommend!

‍

Amelia Murdock

Dash into Learning

Having Yarin as a mentor helped me look at my business from a different perspective. He listened to my questions, and posed new questions that helped me think in a different way to overcome the challenges I was facing in my business. Additionally, his expertise in understanding the financials behind a business was extremely helpful for me in learning about the viability of my business and what areas I needed to focus on in order to ensure the business made sense financially. Yarin is extremely knowledgeable and we always leave with clear action steps.

Mary Liu

MEIA

Working with Yarin on the Clarity Challenge was very insightful. Yarin’s approach helped us pinpoint gaps in our processes and communication. His guidance helped clarify our process, allowing us to streamline our workflow and improve collaboration.

Working with Yarin on the Clarity Challenge was very insightful. Yarin’s approach helped us pinpoint gaps in our processes and communication. His guidance helped clarify our process, allowing us to streamline our workflow and improve collaboration. It was a valuable experience already benefiting us in tangible ways. I highly recommend his expertise for any team looking to enhance clarity and efficiency!

Whitney Finlinson

Visionary Talent

Sometimes we just need someone to kick us in the butt. That was the energy I felt. It's nice when someone can guide you and they feel so clear like they know what they're doing. That could be really nice especially on days where I'm not as confident. I really appreciate the no-bullshit approach.

Sometimes we just need someone to kick us in the butt. That was the energy I felt. It's nice when someone can guide you and they feel so clear like they know what they're doing. That could be really nice especially on days where I'm not as confident. I really appreciate the no-bullshit approach.

‍

Shaily Hakimian

Social Media Sherpa

Working with Yarin was an absolute pleasure and a transformative experience. Watching Yarin conduct and orchestrate a meeting was itself a masterclass worth thousands of dollars because it elevated my skills and leadership qualities to a whole new level and inspired me to level up my skills in leading productive meetings with my team.

Working with Yarin was an absolute pleasure and a transformative experience.

Watching Yarin conduct and orchestrate a meeting was itself a masterclass worth thousands of dollars because it elevated my skills and leadership qualities to a whole new level and inspired me to level up my skills in leading productive meetings with my team.

One of the standout aspects of our collaboration was the financial sheet Yarin provided. It brought massive clarity to our situation, showing exactly where we are before helping us decide where we wanted to go.

Before Yarin's input, it felt like navigating a dark room, stumbling with every step. Yarin came in and simply turned on the light, making everything clear and purposeful.

Yarin is a master at what he does. He does it effectively, quickly and enthusiastically. It is a pleasure to work with him and I would definitely hire Yarin as a consultant and fractional partner to help me in leveling up my e-commerce business

Roudy Nassif

VivaRays

You made me think about and consider things that would never come to mind on my own. I was able to clear my head and narrow my focus down to specific things that we further my business instead of having my mind all over the place.

Victoria Sledge

Faux Boujie

Yarin is a strong thought partner! I have gotten to know Yarin through a UChicago mentoring program for startup founders. He has given me some important advice/coaching based on the unique way he thinks and his impressive background. Specifically, he helps me push away all the noise that can surround a business and focus on the areas that matter the most. Then, he assists in creating simple yet powerful plans to tackle those areas. He is a strong partner for our business!

Nathan Ohler

Nuooly

Our session was extremely helpful in helping refine our pitch and strategy for partnerships. Yarin is a master business strategy mind who has advice for any venture or industry.

Dr. Sanjeev Bhatia

Joint Preservation Innovations

As a founder Yarin is the person you want to talk.His unique experience and direct approach will help you simplify your pitch until it becomes crystal clear and gleam insights you may not think through. When Suneel Gupta talks about the importance of "exhibition matches"..practicing in a low stakes environment to help you prepare for high stakes moments, Yarin gives you those matches.

Leslie Amonoo, MD

Resident Physician

Great conversation! Helped me put all my thoughts into a concise to-do list in order of importance which was super helpful because I couldn’t do that myself previously and was struggling to see things big picture altogether.

Amanda Finck

Little luxuries

Yarin's approach aligns with our belief in over-delivery and creating value. His knowledge and insights are shared freely, and his ability to create value is unmatched. Anyone seeking strategy, clarity, or perspective will benefit from Fractional Partners.

As believers in over-delivery and creating value, our team has found Yarin's approach aligned with that of our own.  

His knowledge and insights are shared without constraint and his ability to create value is truly unmatched.  

Anyone looking for strategy, clarity, or more perspective would be well benefited from Fractional Partners"

Andies Shepherd

Next Level Valet

Yarin comes with a ton of entrepreneur experience and deep understanding of the ecosystem and value proposition. It was a pleasure to work with him. He is very knowledgeable and a great communicator.

Malvina De Salvo

Plateful

Yarin offered me great insight into key areas of my business that I was overlooking. No matter how prepared you think you are, I would recommend getting his perspective.

Yarin offered me great insight into key areas of my business that I was overlooking. No matter how prepared you think you are, I would recommend getting his perspective.

Matt Kotin

TheBaconCellar.com

Yarin helped me narrow my focus to problem-solving and helped me find the most profitable parts of my business so I could cultivate them first. He encouraged me to focus more on the online portion of my business which ended up saving me in the long run (pandemic hit shortly after!) my business is still thriving today because of this advice.

Brittany Almeroth

Aesthetics LLC

Yarin is an entrepreneur through and through and he's laser focused on helping other founders grow their business. He is a tremendous resource for people who want to get to that next-level of business growth, and personally, I've loved getting to know him over the last year. He's also a connector of high-caliber individuals and puts together excellent events for entrepreneurs in the Austin area who aren't in the tech sector. He's serving a segment of the market that is often ignored, and he does it with excellence.

Tim Vorhoff

CreoValo

Working with Yarin has been nothing short of transformational. I can't even begin to list the number of things we have stopped doing after this process and how it has revolutionized our processes, strategy, and operations. Yarin went above and beyond for us, over-delivered, and gave extra time, energy, and space to ensure we reached our goals. He possesses a unique combination of holding nothing back, saying what needs to be said, and backing it up with solutions and processes that effectively address what doesn't work. Thanks to his guidance, we have significantly improved our productivity, communication, and focus. Remarkably, during what is usually the slowest quarter of the year for us, we doubled our revenue and secured donations to further our mission. We now have a well-defined strategy and process to continue thriving long after our work with him. I look forward to watching our progress as we grow. Yarin truly feels like a fractional partner, seamlessly integrated into our team and working with us to ensure we reach our desired destination. If you seek a no-nonsense, get-it-done partner who delivers results and provides a replicable process, look no further—Yarin is your man.

Working with Yarin has been nothing short of transformational. I can't even begin to list the number of things we have stopped doing after this process and how it has revolutionized our processes, strategy, and operations. Yarin went above and beyond for us, over-delivered, and gave extra time, energy, and space to ensure we reached our goals.

He possesses a unique combination of holding nothing back, saying what needs to be said, and backing it up with solutions and processes that effectively address what doesn't work. Thanks to his guidance, we have significantly improved our productivity, communication, and focus. Remarkably, during what is usually the slowest quarter of the year for us, we doubled our revenue and secured donations to further our mission.

We now have a well-defined strategy and process to continue thriving long after our work with him. I look forward to watching our progress as we grow. Yarin truly feels like a fractional partner, seamlessly integrated into our team and working with us to ensure we reach our desired destination.

If you seek a no-nonsense, get-it-done partner who delivers results and provides a replicable process, look no further—Yarin is your man.

‍

Eirik Grunde Olsen

One Solution Foundation

He's young - possibly younger than me - which was briefly questionable. But he knows his stuff, he asks good questions, and he is approachable with my own questions.

Cass Westover

Homegrown Wrappings

Yarin provided immensely helpful mentoring to help my startup, allowing us to pivot in our early stage and structure amazing channel partnerships!

Vrishank Saini

prehealth.ai

Yarin Gaon’s Clarity Challenge helped Whitestone redefine who we are by aligning our purpose, values, strengths, and ideal customers into a clear, actionable framework. It brought clarity and alignment to our team on key fundamentals like why we exist, what we do best, and who our perfect customer is. Now, we’re entering 2025 with a stronger sense of purpose and a shared vision. For any founder looking to refine their strategy and align their team, I highly recommend Yarin and Fractional Partners.

My close friend and advisor, Yarin Gaon, has been instrumental in helping Whitestone redefine who we are through his Clarity Challenge exercise, which aligns a company’s purpose, values, strengths, and ideal customers into a clear and actionable framework.

Yarin’s framework helped my executive team align on the fundamentals:

  • Why We Exist
  • What We Do Best
  • Who Our Perfect Customer Is
  • What They Truly Want
  • And more!

It was more than strategy—it was about clarity and alignment. We’re gearing up for 2025 with a stronger sense of purpose and a shared vision for the next chapter of Whitestone.

To any founder looking to refine their strategy and gain alignment across their team, I can’t recommend Yarin and Fractional Partners enough.

Joseph Sommer

Whitestone

Clarity changed EVERYTHING

Hear what other entrepreneurs had to say about how clarity transformed their businesses

Yarin offered me great insight into key areas of my business that I was overlooking. No matter how prepared you think you are, I would recommend getting his perspective.
Matt Kotin

Matt Kotin

TheBaconCellar.com

Yarin is an entrepreneur through and through and he's laser focused on helping other founders grow their business. He is a tremendous resource for people who want to get to that next-level of business growth, and personally, I've loved getting to know him over the last year. He's also a connector of high-caliber individuals and puts together excellent events for entrepreneurs in the Austin area who aren't in the tech sector. He's serving a segment of the market that is often ignored, and he does it with excellence.
Tim Vorhoff

Tim Vorhoff

CreoValo

Having Yarin as a mentor helped me look at my business from a different perspective. He listened to my questions, and posed new questions that helped me think in a different way to overcome the challenges I was facing in my business. Additionally, his expertise in understanding the financials behind a business was extremely helpful for me in learning about the viability of my business and what areas I needed to focus on in order to ensure the business made sense financially. Yarin is extremely knowledgeable and we always leave with clear action steps.
Mary Liu

Mary Liu

MEIA

Yarin provided immensely helpful mentoring to help my startup, allowing us to pivot in our early stage and structure amazing channel partnerships!
Vrishank Saini

Vrishank Saini

prehealth.ai

Working with Yarin was an absolute pleasure and a transformative experience. Watching Yarin conduct and orchestrate a meeting was itself a masterclass worth thousands of dollars because it elevated my skills and leadership qualities to a whole new level and inspired me to level up my skills in leading productive meetings with my team.
Roudy Nassif

Roudy Nassif

VivaRays

Sometimes we just need someone to kick us in the butt. That was the energy I felt. It's nice when someone can guide you and they feel so clear like they know what they're doing. That could be really nice especially on days where I'm not as confident. I really appreciate the no-bullshit approach.
Shaily Hakimian

Shaily Hakimian

Social Media Sherpa

He's young - possibly younger than me - which was briefly questionable. But he knows his stuff, he asks good questions, and he is approachable with my own questions.
Cass Westover

Cass Westover

Homegrown Wrappings

Yarin's approach aligns with our belief in over-delivery and creating value. His knowledge and insights are shared freely, and his ability to create value is unmatched. Anyone seeking strategy, clarity, or perspective will benefit from Fractional Partners.
Andies Shepherd

Andies Shepherd

Next Level Valet

As a founder Yarin is the person you want to talk.His unique experience and direct approach will help you simplify your pitch until it becomes crystal clear and gleam insights you may not think through. When Suneel Gupta talks about the importance of "exhibition matches"..practicing in a low stakes environment to help you prepare for high stakes moments, Yarin gives you those matches.
Leslie Amonoo, MD

Leslie Amonoo, MD

Resident Physician

Our session was extremely helpful in helping refine our pitch and strategy for partnerships. Yarin is a master business strategy mind who has advice for any venture or industry.
Dr. Sanjeev Bhatia

Dr. Sanjeev Bhatia

Joint Preservation Innovations

Working with Yarin has been nothing short of transformational. I can't even begin to list the number of things we have stopped doing after this process and how it has revolutionized our processes, strategy, and operations. Yarin went above and beyond for us, over-delivered, and gave extra time, energy, and space to ensure we reached our goals. He possesses a unique combination of holding nothing back, saying what needs to be said, and backing it up with solutions and processes that effectively address what doesn't work. Thanks to his guidance, we have significantly improved our productivity, communication, and focus. Remarkably, during what is usually the slowest quarter of the year for us, we doubled our revenue and secured donations to further our mission. We now have a well-defined strategy and process to continue thriving long after our work with him. I look forward to watching our progress as we grow. Yarin truly feels like a fractional partner, seamlessly integrated into our team and working with us to ensure we reach our desired destination. If you seek a no-nonsense, get-it-done partner who delivers results and provides a replicable process, look no further—Yarin is your man.
Eirik Grunde Olsen

Eirik Grunde Olsen

One Solution Foundation

Yarin comes with a ton of entrepreneur experience and deep understanding of the ecosystem and value proposition. It was a pleasure to work with him. He is very knowledgeable and a great communicator.
Malvina De Salvo

Malvina De Salvo

Plateful

You made me think about and consider things that would never come to mind on my own. I was able to clear my head and narrow my focus down to specific things that we further my business instead of having my mind all over the place.
Victoria Sledge

Victoria Sledge

Faux Boujie

Great conversation! Helped me put all my thoughts into a concise to-do list in order of importance which was super helpful because I couldn’t do that myself previously and was struggling to see things big picture altogether.
Amanda Finck

Amanda Finck

Little luxuries

Yarin Gaon’s Clarity Challenge helped Whitestone redefine who we are by aligning our purpose, values, strengths, and ideal customers into a clear, actionable framework. It brought clarity and alignment to our team on key fundamentals like why we exist, what we do best, and who our perfect customer is. Now, we’re entering 2025 with a stronger sense of purpose and a shared vision. For any founder looking to refine their strategy and align their team, I highly recommend Yarin and Fractional Partners.
Joseph Sommer

Joseph Sommer

Whitestone

Yarin helped me narrow my focus to problem-solving and helped me find the most profitable parts of my business so I could cultivate them first. He encouraged me to focus more on the online portion of my business which ended up saving me in the long run (pandemic hit shortly after!) my business is still thriving today because of this advice.
Brittany Almeroth

Brittany Almeroth

Aesthetics LLC

Working with Yarin on the Clarity Challenge was very insightful. Yarin’s approach helped us pinpoint gaps in our processes and communication. His guidance helped clarify our process, allowing us to streamline our workflow and improve collaboration.
Whitney Finlinson

Whitney Finlinson

Visionary Talent

Working with Yarin has brought our business perspective to a much higher level. We’ve experienced a huge upswing in organization, automation, leadership ability, strategy and more. His clarity and ability to ask the questions that get to the real issue is amazing.
Amelia Murdock

Amelia Murdock

Dash into Learning

Yarin is a strong thought partner! I have gotten to know Yarin through a UChicago mentoring program for startup founders. He has given me some important advice/coaching based on the unique way he thinks and his impressive background. Specifically, he helps me push away all the noise that can surround a business and focus on the areas that matter the most. Then, he assists in creating simple yet powerful plans to tackle those areas. He is a strong partner for our business!
Nathan Ohler

Nathan Ohler

Nuooly

FAQs

What data do you need to produce the Financial Clarity Page?
What is the deliverable?
What is the business owner's involvement in the process?
Can you guarantee this will work for my business?
How often will we meet and what will we do in our meetings?
What happens once we're done?
Question text goes here
What is the business owner's involvement in the process?

This is a shared journey between us and the business owner. Numbers tell only one side of the story; we need the business owner to share the other side. For example, we need to understand how to segment your revenue streams, customers, products, locations, channels, and more. Every business is different, and working together makes the report more valuable and insightful. This process sets our report apart from other financial deliverables. Expect about 2 hours of meetings and enough time to gather all the necessary data.

Can you guarantee this will work for my business?

We only work with businesses where we know we can add significant value. That's why we offer a 500% ROI guarantee. If you don't get at least 5x your investment in the 12 months following our engagement, we'll refund your payment in full. Despite this guarantee, no one has ever needed to use it.

What are the payment terms?

This is more than just receiving a PDF in your inbox. There's a real human component to this process. To start, we ask for a $99 refundable deposit to secure our kickoff meeting and begin the process. If we determine that we can significantly impact your bottom line, we'll continue, and you'll pay the remaining balance. If we decide it's not a good fit, we'll refund your deposit. We only work with businesses where we can make a tremendous impact.

How often will we meet and what will we do in our meetings?

We have two main virtual Zoom meetings throughout this process. The first is a kickoff meeting (45-60 minutes) where we meet after we've had a chance to review the data you've given to us. You'll get to ask clarifying questions and we'll really get to know your business. The second is after we've compiled the Financial Blueprint where we will go over each section together, ensuring that you have a full understanding of the numbers. We then run the simulations of what your next steps should be, so you have a clear vision for what to do next in your business.

What if I am not sure if this is for me?

We offer a complimentary Demo Call where you can speak to one of our experts to discuss if this is relevant for your business and get all your questions answered. Schedule a demo call here.

What happens once we're done?

The Profit Blueprint™ is the first step in our Strategic Optimization Plan to help businesses increase net profit. After creating the Financial Blueprint, we conduct an operational analysis to understand the business operations and then work with the leadership team to develop a full Optimization Plan. They can implement the plan themselves, or in special cases, we assist with implementation. Due to high demand, we offer the Financial Blueprint as a stand-alone product for owners who need that initial step in our optimization process.

Still have questions?

Book a free demo

Ready to up your clarity game?

Schedule a free Clarity Call
BENEFITS

What happens when everything clicks

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Attrct better leads

Your messaging will speak to the right people — so the wrong ones opt out early.

Close deals faster

Sales calls will stay focused — everyone will know who you're for and why it matters.

Build what matters

Product and roadmap decisions will be guided by what your perfect customer actually wants.

Align your team

Everyone will speak the same language — no more mixed signals about who you serve.

Say no with confidence

You’ll stop chasing shiny objects and start doubling down on what works.